Why we invested and continue to back Plum

L-R: Saurabh Arora (CTO) and Abhishek Poddar (CEO)

We are glad we took the call to invest.

Plum has grown significantly post the investment. But what is important is the quality of growth — what sets it apart is the ‘love’ it gets from its customers — the low churn rates, high NPS scores and the quality of people willing to join and hired. This results in building ‘trust’ faster, which is very critical for any insurance business. The culture (comes top down from the founders) sets it apart.

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